More than just a design brand, OYOY is for modern families in the search of re-calling childhood memories and creating new ones. Our design collections are rooted in the Danish traditions of simplicity. We represent a playful yet straight forward aesthetic approach to design and we accompany everyday family life.

OYOY wants to be the strongest Danish design brand offering home accessories for children, adults and the homes they live in. We strive to be respectful and dedicated to the manufactured products, all involved people and our surrounding nature – always with a creative and playful approach in mind.

The Danish company OYOY Living Design A/S was founded in January 2012 by the Danish designer Lotte Fynboe. The designs are classic, functional and long lasting with unique details and alluring colour combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality. 

THE NAME AND BRAND OYOY // The name is inspired by the OY letters, which since 1929 have been the signature on all Danish airplanes. Regardless of where in the world the planes may be located, the sense of belonging to Denmark is significant. At OYOY Living Design we are also proud of our roots and the letters OY are to indicate our Danish heritage.